Website Marketing Strategies One Way Links Vs Reciprocal Links

Website Marketing Strategies One Way Links Vs Reciprocal Links

The rankings that your site has in the major search engine's results, are the most important factor for the number of visitors you have every day. The good thing is that you can modify your search engine positioning with some SEO methods. First of all, you should know that link popularity is one of the most important issues in the ranking system. So basically if you increase the link popularity your site's rankings should improve.

But, unfortunately, things aren't so simple. It doesn't mean that the one who has the biggest number of links pointing to his site will be the first shown in the search engine's results. In time, search engines have changed their algorithms, and now the nature of the links is very important.

If you want to increase your link popularity there are three types of links to choose from: one-way links, reciprocal links, and three-way links. The most effective of them are one-way links and reciprocal links. I will try to make a little comparison between those two and show you some advantages and disadvantages.

The website marketing strategy based on reciprocal links was very powerful in the past when only the number of links counted in the search engine's eyes. But now if you don't make your link exchange wisely you won't see any results. You have to look for sites that are related to yours and ask the webmasters to place a link to your site. In exchange for that, you'll have to place a link to his site on your pages too. This could be tricky because if you are not careful you could link to some sites that are not quite legit and you could get your site banned in the major search engines. Also, if you make many link exchanges you'll never have the time to check them all to see if they are in order. So you might find yourself in a situation when you are keeping a link on your site and the other webmaster is not. This can be very frustrating. Read Website Marketing Strategies Paid Links

Things are different when it comes to one-way links. Because of the abusive use of reciprocal links in the past, one-way links have the power now. The biggest advantage of one-way links is that you don't have to link back to anything. This way you are avoiding linking to bad neighborhoods. One-way links are also more longevity than reciprocal links. There are also many good and free methods to achieve this kind of link. The best one is writing great optimized articles related to your site's topic and distributing them over the net for reprinting. You can also ask webmasters to put a one-way link on your site. Having great content or tools on your site will also bring you natural one-way links because webmasters will link to you to offer great services to their visitors. You can also leave testimonials for products that you used or participate in very popular forums. Read Reciprocal Links Website Marketing Strategies

I can tell you from my experience that one-way links are the best links that you can get on the net these times. Although reciprocal links are a bit old they still can get you some results. Both of these website marketing strategies can bring you visitors and great search engine positioning. Choose wisely!

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