How To Do Online Promotion To Be Effective?
Online promotion is to let the target customers of the company find you and then make a deal. The traditional business thinking of small and medium
Online promotion is to let the target customers of the company find you and then make a deal. The traditional business thinking of small and medium-sized enterprises is that salespersons explore the market and actively find target customers. In the Internet age, offline activities like this are slowly beginning to move online.
Through Internet promotion methods, let customers take the initiative to come to you for services, Google clicks on the relevant keywords of your industry's products or services, the homepage is full of your competitors doing online promotion. So how can online promotion be effective? The following business enterprise Market Online will tell you.
1. Understand The Status Quo And Development Trends Of Companies, Industries, Competing Products
The most taboo for promotion is to blindly promote without knowing the industry or company. Because when doing online promotion, you often get a basic salary without sales linkage. What you do is write copywriting, process pictures, set keywords, push articles on Line public account, interaction, maintenance of the official website, etc., the effect is not like Sales and design are so direct, and it is difficult to directly connect with the business offline.
Therefore, when doing online promotion, you must find your own value and let the boss see it. Therefore, it needs to be connected with other departments, and what information and what is needed, otherwise it will become an isolated department or person.
To achieve targeted promotion, it is necessary to understand the status quo of the company, the status quo and development trend of the industry, what are the current competitive brands of the company, what are their highlights, and what are the differences compared with their own companies. For the company itself, it is necessary to understand some of the major things in the company's year, such as when to participate in the exhibition and when to open a store. Combining the company's own model has become an important link in the business process of the company.
2. Analyze Consumers, Personal Information, Preferences And Methods Of Obtaining Network Information
Each product has its own positioning, such as whether the product is high-end, mid-end, or low-end, whether the company's product sales have geographic characteristics, and how the company sells it, whether it is an agency, direct sales, or online sales. What are the ways in which the company's sales are carried out? Sales connect companies and consumers through products. How can we better understand the needs of consumers? Therefore, we need to analyze consumers to better connect them. According to past customer records, online information, and other channels to obtain consumer information, it is necessary to analyze, such as the gender ratio of consumers, income, preferences, what work they do, and what are the ways to obtain information through the Internet? What are the demand points that the product pays attention to, etc., these must be understood?
3. Planning Content, Determining The Theme And Presentation Form
Understand and analyze the company, industry, competitors, and target consumers. Now we must plan the content based on the analysis, and choose what theme and what form of content to display. There is a lot of content, you can’t do all of them, you need to choose some representative ones to do it, and you must do it well, including text, pictures, video, voice, etc., which need to be discussed by relevant personnel and led Review and then send it out. Otherwise, it will be difficult to get everyone's approval if you only do it on the Internet. If you don't agree, you won't get their support, so even if you do more and better, it will be useless. If they don't agree, they won't share and repost. It is very difficult to achieve results by relying on a platform and individual efforts.
4. Do A Good Job Of Statistics And Form Reports
Network promotion is implemented within the prescribed time according to the plan, and then the effect statistics will be carried out, such as how many customer consultations, how many transactions have been made, what causes the non-transaction, and the promotion page, content, display form, etc., Is there anything that needs improvement. Form these contents into reports and show them to leaders or bosses to let them know what you have done and what achievements have been made.
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