How Do I Promote My Own Blog Site?

The world is changing, and the best way to support and grow your blogging site these days is to be your own evangelist. This article will discuss a few different ways to start doing this.

How Do I Promote My Own Blog Site?

1. Create Valuable Content

First and foremost, the best thing you can do when promoting your blog is to create legitimate value through your content.

  • Is the content informative?
  • Is it surprising and entertaining?
  • Is it memorable?
  • Is it presenting high-quality information worth sharing?

This list isn't exhaustive, but it's safe to say that content must achieve at least some of these goals so that advocacy efforts don't go to waste. Imagine recommending someone to a blog, and he actually goes there, only to find the content isn't worth his time. Any effort to promote your blog will not be rewarded unless the content is good.

2. Word Of Mouth

If you start talking about your blog, others start talking too, and the word spreads. Likewise, if your content is memorable enough, someone will touch it, remember it, and share the information with others. These are all forms of word-of-mouth advertising.

Is your content memorable enough to be mentioned?

Memories work in some counter-intuitive ways that you might not suspect. Often, when someone touches your content, it will form a sort of breadcrumb trail in the reader's memory. They may not have acted on it for a while, but it's here to stay. When something triggers a memory, readers follow the breadcrumb trail back to what they learned from the content. And, hopefully, when those memories are triggered, they'll mention your content to others.

3. Search Engine Optimization

Search Engine Optimization (SEO) can seem like a daunting process. But if you start small and build the system, you will start to see your content perform better in search engines. 

There is already so much content on the Internet that ranking for certain high-volume keyword search queries is increasingly difficult. However, if your search terms are unique and you are a leader in your field, your chances are greatly increased.

4. Domain Name

Your domain name is the backbone of your entire internet marketing effort. At every point of the journey, whether it's an email subscription or a purchase, your target will land on your website.

Your domain name is also an easy way for people to associate you with your website. This is especially true if you're looking to get some honest word-of-mouth publicity. If you have an appealing domain name, you will start to notice some organic traffic building up on your site.

5. Participate In Social Networking And Sharing

It may seem obvious, but in order to promote a blog, it has to go out to the public. Attend local meetups, networking, or other social gatherings. Most business networking meetups will likely offer speaking opportunities to introduce some of what you're doing or just provide an opportunity to share a blog title and domain name. Might gain some lifelong readers from these simple community events.

6. Guest Blogger

When you're comfortable with your blog writing skills (after writing about 100 articles), you may want to contact a popular blogger for a chance to write for it as a guest. Guest blogging is a great way to get more people to know your name and get a link to your website.

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